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Västra Götalands län // IN ENGLISH // Business // Hotel guests by target group

Hotel guests by target group

Last update 2021-04-07
Explanation

The presentation of target groups is based on the number of occupied rooms and is presented by guests' method of payment:

  • Business and assignment traveller – guest paying full tariff (including any corporate discount).
  • Conference guest – guest paying according to a conference tariff and living and conferencing at the hotel.
  • Group guest – guest paying according to a group tariff.
  • Recreational traveller – either guest who (often) does not pay full tariff and travels mainly at weekends and in the summer, or private guest at a tourist hotel paying full tariff.
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Diagram nuläge

Hotel guests by target group in 2020

         

 

Occupied rooms

Per cent

Västra Götaland County

Sweden

Västra Götaland County

Sweden

Business travellers

806 934

6 142 041

38,6

43,1

Conference participants

96 163

726 784

4,6

5,1

Group travellers

85 711

627 030

4,1

4,4

Recreation travellers

1 101 695

6 754 820

52,7

47,4

Total

2 090 503

14 250 675

100

100

Source: Statistics Sweden, Swedish Agency for Economic and Regional Growth

         

Hotel guests by target group in 2000-2020

           

Västra Götaland County, occupied rooms

Year

Business travellers

Conference participants

Group travellers

Recreation travellers

Total

2000

1 248 633

329 828

188 473

588 978

2 355 912

2001

1 297 951

367 345

195 917

587 751

2 448 964

2002

1 274 638

318 659

196 098

637 319

2 451 226

2003

1 237 141

291 092

194 061

703 472

2 425 766

2004

1 237 445

311 797

197 309

689 364

2 435 916

2005

1 351 975

312 398

212 641

748 181

2 625 195

2006

1 465 721

315 061

227 392

731 491

2 739 665

2007

1 439 140

333 632

260 120

794 496

2 827 387

2008

1 502 942

354 141

230 336

794 659

2 879 199

2009

1 431 135

299 803

186 670

910 722

2 828 330

2010

1 485 303

333 068

234 048

951 194

3 000 612

2011

1 570 459

319 624

227 425

958 871

3 073 305

2012

1 580 415

314 198

223 081